Certified Product Leader 1

From Product Owner to AI-ready Product Leader

CPL-1® helps Product Owners move beyond backlog management and develop the capabilities needed to create clarity, define strong product specifications, collaborate with modern AI-integrated delivery systems and lead product work toward real outcomes.

What you will build during CPL-1®

You do not just learn concepts. You apply program learnings to a (your) real product case over eight weeks.
You leave with a complete Product Leadership Package and create:

  • Product Intent Brief
  • Stakeholder Map
  • Stakeholder Alignment Strategy
  • AI-ready Specifications
  • A working AI-Prototype
  • Verification Criteria
  • Delivery Approach / Value Steering
  • Presentation-ready case study

Our trainers combine ICF PCC-level coaching expertise with first-hand experience in real product leadership: They have built and launched real products themselves. A unique combination of professional coaching standards with hands-on product leadership experience.

Why this Masterclass?

Product work is changing. AI accelerates analysis, prototyping and delivery, but it cannot replace product judgment. The faster teams can build, the more important clarity, evidence and verification become.

For Product Owners

CPL-1® helps Product Owners and Product Managers develop the skills and leadership capabilities needed to guide modern, AI-integrated product work beyond user stories, backlog items and sprint mechanics — and grow into real Product Leadership.

Knowledge to Competency

Learn to apply your knowledge in real-world situations: from discovery and product intent to specifications, verification criteria and delivery guidance for AI-integrated development teams.

Product Owner to Product Leader

Grow into AI-ready Product Leadership. Develop the skills to create clarity before development starts, define strong product specifications and guide modern product work toward measurable outcomes.

Immersion to Mastery

Stand out: Commit to taking the deep learning path to mastery and invest in your personal growth. This clearly takes more than two days.

Guided by Professional Coaches

Professional coaching and mentoring along your journey is an essential part of this program for your vertical growth.

Lead with Clarity

Gain clarity and direction about your role and development path. Diagnose root causes of your organizational & leadership blockers.

Leverage Potential

Leverage untapped potential by aligning AI-supported product design and engineering workflows around shared intent, evidence and measurable value.

Learning outcomes

Updated learning content 2026

Leading product development with confidence

CPL-1® is a guided journey that builds the core competencies every Product Leader needs. After successful completion of this training, you will be able to:

  • create clear product intent from ambiguous demands
  • translate user and business needs into strong product specifications
  • define constraints, non-goals, examples and verification criteria
  • use AI to sharpen discovery, specifications and product decisions
  • use evidence and prototypes to align stakeholders earlier
  • guide product development towards modern, AI-integrated delivery
  • work with modern, AI-integrated delivery teams
  • deepen your understanding of users and requirements

Beyond Product Ownership

You leave the program with the ability to lead where basic product ownership ends. When decisions must be made under pressure, regardless of formal authority, you understand the importance of leading through clarity, stance and with a strong focus on value creation.

Stand Out

Technical product skills are now the baseline. What truly drives career progression is leadership impact. This is exactly what organizations need to succeed in today's complex environments. This program closes that gap by developing the capabilities that distinguish professionals from true Product Leaders and prepares you for your next level of responsibility and influence.

Before

You react to stakeholder requests and try to turn them into backlog items.

After

You clarify product intent, constraints, non-goals, and expected outcomes before work enters delivery — using AI to test whether the intent is specific, coherent, and complete.

Before

Success depends on how well you manage tickets, priorities, and sprint pressure.

After

You guide product decisions, align stakeholders, and reduce ambiguity — with AI supporting preparation, decision framing, and trade-off analysis.

Before

Requirements are often vague, fragmented, or shaped by whoever speaks loudest.

After

You create clearer, AI-ready specifications with examples, edge cases, assumptions, risks, acceptance logic, and verification criteria.

Before

AI is used mainly to write faster, summarize meetings, or generate backlog items.

After

You use AI as a thinking partner to challenge assumptions, reveal gaps, explore alternatives, improve specifications, and strengthen product judgment.

Before

Teams discover missing context late, often during implementation or testing.

After

You make uncertainty visible earlier by using AI-supported scenario exploration, edge-case discovery, and structured clarification before teams start building.

Before

Stakeholder conversations feel like negotiation around features and timelines.

After

You structure conversations around value, trade-offs, evidence, and product direction — supported by clearer product narratives and AI-assisted preparation.

Before

Delivery decisions are often made from incomplete information, pressure, or habit.

After

You use AI to compare options, surface risks, test decision logic, and prepare better questions — while keeping accountability and judgment with the Product Leader.

Before

You are seen mainly as the person responsible for the backlog.

After

You become more visible as someone who creates clarity, enables better decisions, guides AI-supported product work, and leads without relying on formal authority.

By the end of CPL-1®, participants do not just understand product leadership concepts — they have applied them to a real product case and created a complete Product Leadership Package they can use in their work.

Upcoming cohorts

Aug 17 - Oct 12, 2026
Planned
8-week Bootcamp | Cohort 7
  • Live Online (via Zoom)
  • German
  • Mondays, 10am - 12pm (9x)
EUR 2,715
EUR 2,790 (excl. VAT)
Early Bird
(ends in 3 days)
Book Now
Sep 15 - Nov 10, 2026
Planned
8-week Bootcamp | Cohort 8
  • Live Online (via Zoom)
  • English
  • Tuesdays, 4pm - 6pm (9x)
EUR 2,640
EUR 2,790 (excl. VAT)
Super Early Bird
Book Now
Oct 8 - Dec 3, 2026
Guaranteed
8-week Bootcamp | Cohort 10
  • Live Online (via Zoom)
  • German
  • Thursdays, 4pm - 6pm (9x)
EUR 2,640
EUR 2,790 (excl. VAT)
Super Early Bird
Book Now
Nov 3, 2026 - Jan 12, 2027
Planned
8-week Bootcamp | Cohort 12
  • Live Online (via Zoom)
  • English
  • Tuesdays, 4pm - 6pm (9x)
EUR 2,640
EUR 2,790 (excl. VAT)
Super Early Bird
Book Now
Dec 3, 2026 - Feb 11, 2027
Planned
8-week Bootcamp | Cohort 13
  • Live Online (via Zoom)
  • German
  • Thursdays, 10am - 12pm (9x)
EUR 2,640
EUR 2,790 (excl. VAT)
Super Early Bird
Book Now

Curriculum

8 weeks · Come with a product challenge · Leave with a complete product leadership package

  • 1.1 From Product Owner to Product Leader
  • 1.2 The Product Leaders Compass
  • 1.3 Judgment under Uncertainty
  • 1.4 Self-Leadership
  • 1.5 AI as a Thinking Partner (Introduction)

CC6 · + Intro CC7

Week 1: From Product Owner to Product Leader

Lay the foundation in yourself: product leadership doesn't begin with the backlog, but with stance and judgment. You sharpen what sets you apart from pure product ownership and choose your product case for the whole program.

Learning outcomes: You will be able to

  • distinguish your role as a product leader from pure product ownership and ground leadership in clarity rather than position
  • use the Product Leaders Compass as a self-diagnostic and derive two development priorities
  • decide under uncertainty, recognize cognitive biases, and use AI as a verified thinking partner

Results

Personal baseline assessment + chosen product case


Weekly schedule Mon, Aug 17 – Mon, Aug 24, 2026

Mon, Aug 17, 2026 10:00am - 12:00pm
CPL-1 | Cohort Kick-Off
Mon, Aug 17, 2026 12:00pm
Weekly learning objectives via email
Mon, Aug 24, 2026 10:00 - 11:00am
CPL-1 | Group Mentoring & Coaching
Mon, Aug 24, 2026 11:00am - 12:00pm
CPL-1 | Facilitated Group Review
All times are in CEST (UTC+02:00).

Product Leaders Compass Coverage

You will learn how to turn ambiguous demands into clear product intent, connect user and business needs, define strong specifications, align stakeholders and guide delivery with confidence. The program combines practical product skills with leadership development.

At the end of CPL-1®, in a capstone event participants present a complete Product Leadership Package: stakeholder map, product intent brief, specifications, verification criteria and a delivery approach that shows how they create clarity and guide product work beyond backlog management — including an AI-generated prototype.

About the Compass

Compass coverage

The CPL-1® program covers the following main topics in each core competency area (but not limited to):

Core Competency 1

Discovering Product Opportunities & Demands

Learn how to understand user needs, business goals and organizational demands, and turn them into meaningful product opportunities.

  • Product discovery fundamentals
  • User-centric discovery
  • Understanding real user needs
  • Dealing with conflicting demands
  • Opportunity framing
  • Modeling and measuring business value
  • Defining MVPs as learning vehicles
  • Using AI to support research
Core Competency 2

Defining & Communicating Product Features

Move beyond writing user stories and learn how to create the clarity product development really needs.

  • User modeling
  • AI-ready product specifications
  • Examples, edge cases and constraints
  • Non-goals and trade-offs
  • Non-functional requirements
  • Understanding design systems
  • User stories as a legacy translation format
  • Managing the product backlog
Core Competency 3

Orchestrating Product Delivery Systems

Learn how product teams collaborate within modern, AI-integrated engineering and delivery systems.

  • AI-supported delivery workflows
  • Acceptance testing and verification
  • Understanding working software
  • Managing technical debt
  • Refining product backlog items
  • Estimating effort (human/machine)
  • Leading product teams laterally
Core Competency 4

Steering Product Flow & Value Delivery

Learn how to guide product work toward value, learning and measurable outcomes, not just delivery output.

  • Prioritizing product features
  • Scoping features and specs
  • Setting product goals
  • Short-, mid- and long-term planning
  • Basic flow metrics & forecasting
  • Differentiating output, outcome & impact
  • Understanding cost of delay
Core Competency 5

Working Strategically

Set product direction, connect product decisions with strategy, business goals and long-term value creation.

  • Product intent brief & product vision
  • Setting strategic goals
  • Connecting goals to business outcomes
  • Managing constraints
  • Strategy under changing market and technology conditions
  • Balancing short-term delivery pressure and long-term product direction
Core Competency 6

Self-Leadership & Judgment

Learn techniques to develop inner clarity, focus and judgment needed to lead product work under pressure.

  • Use the Product Leaders Compass
  • Use AI to improve clarity, judgment & data-driven decision-making
  • Self-management: time, focus and energy
  • Cognitive biases
  • Supportive mindset
  • Emotional intelligence & reflective action
  • Self-leadership frameworks
Core Competency 7

Leading Teams & Organizations

Learn how to lead without formal authority and help organizations move from output orientation toward real product impact.

  • Differentiating from other roles
  • Product Leader and the organization
  • Leadership Essentials
  • Solution Focused Communication
  • Understanding Psychological Safety
Core Competency 8

Aligning Stakeholders

Learn how to move from feature requests and status discussions toward constructive collaboration and better product decisions.

  • Transparency & communicating progress
  • Using suitable metrics
  • Stakeholder segmentation
  • Understanding constraints
  • Communicating trade-offs
  • Prototype-led stakeholder alignment
  • Feature requests to outcome conversations
  • Using evidence to support decisions
Preparatory & Additional

Online & virtual courses

  • CPL-1® complementary online course
  • Vibe-coding for Product Leaders
  • Leadership Essentials
  • Solution Focused Communication
  • Product Owner Essentials
  • Foundations Bundle including Agile-, Scrum & Kanban Foundations

Frequently asked questions

Become a Certified Product Leader.

Finishing this masterclass including assignments and quizzes awards you the "Certified Product Leader CPL-1®" designation.

Join a cohort